Recently, OTT services have become extremely popular with many viewers.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
One reason is that a wide variety of genres are available in one platform.
Films, series, and variety programs can be selected by preference.
In addition, OTT website is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
As OTT prices continue to rise, users are becoming more cost-conscious.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.